THIS COULD BE YOU
one big room. full of bad b*tches
the hottest club to become the baddest b*tch online.
You don't need to waste any more of your potential doomscrolling rage bait all night, feeling your confidence plummet by morning. You have BIG goals to be recognized as the baddest b*tch in your industry, so it's about time you had a place on the internet to feel that.
This is the spot where you keep the tab open—ordering bad b*tch dopamine without having to search for something that hits 💉. In club HEATHEN, you finally have magick, music, and muses all in one place. Because when social media is begging for more relatability, your inner good girl needs an outlet to feel bad.
knowing you're That B*tch and acting like it, are TWO different things.
you know how confident you are IRL but the second you log on you feel drained and unsure if anyone even cares about what YOU have to say.
you know how much your work changes lives
How to say the thing fully, without softening it for the algorithm.
How to attract people into your orbit — and how to be the version of yourself who never has to fear visibility again 🪩.
Come in as your industry’s best-kept secret.
club HEATHEN closes that gap by holding you accountable to your potential.
You KNOW you want to stop scrolls ona the feed and make people hang onto your every word.
You KNOW you want to people to recognize your work before you .
How to say the thing fully, without softening it for the algorithm.
How to attract people into your orbit — and how to be the version of yourself who never has to fear visibility again 🪩.
Come in as your industry’s best-kept secret.
Emerge as a fully embodied
Bad B*tch.
club HEATHEN closes that gap by holding you accountable to your potential.
Come in as your industry’s best-kept secret.
Emerge as a fully embodied
Bad B*tch.
Who The Club Is For
because it isn't for everybody.
femmes and enbies who build detailed pinterest boards around hair, makeup, and nails.
babes who are obsessed with glamour magick, identity exploration, and seasonal rebrands.
modern-day "club kids" who spend hours digging for underground sounds and videos for inspiration.
magical b*tches who love tarot, spells, meditation, hypnosis, and psychic readings.
not for those who feel uncomfortable with the terms "good girl, bad b*tch". this is pretty much our lingo.
not for those who dislike exploring their identity through archetypes and muses.
not for those who dislike witchcraft, magick, energy work, or tarot readings.
not for those who don't see the point in exchanging inspo around hair, makeup, nails, and perfume.
01.
the social media you've been dying for...
Your visibility wounds aren't because you don't want to be seen, it comes from logging into spaces that only reward scarcity, fear, and fomo. In club HEATHEN, I've changed that by creating a space that doesn't make you feel drained, but inspired. The digital world used to be a safe space–somewhere where you stayed up all night chatting with those who understood your niche interests. The internet may feel like a battleground, but here, it feels like a portal to 2012.
You're about to fall in love with the internet without having to doomscroll rage bait. Engage solo with a tarot deck inside the portal or join the group chat to send your fav memes.
You're about to discover your next favorite artist on the digital dancefloor while you write content at your desk. No need to search for a playlist when your creative channel is busy downloading ideas.
You're about to remember who TF you are, ready to speak up and show out online again. With club HEATHEN in your back pocket, you can listen to a quick subliminal or Bad B*tch Cheat Codes before posting content.
02.
this is what doomscrolling is costing you...
You wake up, check the feed, and see 10 hot takes that make you want to scream into the pillow before noon. And yeah, you can brick your phone. Delete the app. But what if I told you that scrolling isn't the problem...it's just the content you choose to consume that keeps your ideas in a freeze state. You used to stay up till 3am scrolling on MySpace, Tumblr, and early Instagram feeling inspired. Developing interests. Discovering your identity. It's why Pinterest has become your new safe space. What you really need is to go back in time and bookmark your fav sites that feel like mini portals on the internet. Spaces where you can put your headphones on, dive deep into aesthetics, and rebrand overnight. Being on the internet has always given you freedom, you just need a new space that fulfills that nostalgia again.
in club HEATHEN, you can forget the hot takes and leave your fomo at the door because you're about to remember why you keep coming back to the internet in the first place. It isn't reading thousands of thoughts all day, it's the fact that you want to be a full-time creative and in order to fulfill that dream, you need to be in spaces that inspire you to dream again.
in club HEATHEN, you get to focus on your passions and discover your creative identity again. With rooms dedicated to your bad b*tch development, you can log on any time of day and feel inspired to write, film, and publish your work. Atmospheric playlists, potent psychic readings, glamour magick, and meditations...there's endless amounts of ways to get back into a creative flow and remember who TF you are.
What the Baddies are Saying 👀
HERE'S how you move when you know you're
THAT B*TCH
To be a bad b*tch is to be confident in who you are, compassionate when needed, and convicted in what you believe in.
To rebrand overnight and actually stick with it regardless of what others think.
To change your mind without having to consult an authority first.
To block unaligned people without feeling guilty.
To build a personal brand that turns heads and changes lives.
In club HEATHEN, your glow up is the priority. It's not a course you'll forget to finish or a freebie that gets lost on your desktop. It's a full experience that guides you into self-mastery so you can focus on building your empire.
🖤 Guided Meditations & Hypnosis
🖤 Sin Signatures Inspiration
🖤 Tarot and Glamour Magick
🖤 Telegram Group Chat & Bad B*tch Cheat Codes trainings
🖤 Group Coaching and Early Access to Offers
⭐⭐⭐⭐⭐
Introducing Club Heathen
your new go-to system for glamour magick. embodied.
The membership where you stop being afraid to be seen as a "bad person" and start speaking up, showing out, and being HOT because you're tired of being silenced for being That B*tch. This is your go-to system for all things glamour-magick. A place that actually celebrates you for standing out and becoming badder than you were the day before.
Trainings.
Tarot.
Moodboards.
Spells.
Readings.
Rebrands.
All in one place.
With club HEATHEN, you'll have the tools, community, and activations to finally step into your power and create content that hits, set boundaries that are firm, and build a personal brand that people are OBSESSED with 🪩
We're the Weirdos, Baddies, and B*tches
who speak up, show out, and feel HOT doing it
free to join. pay to play.
Tier Upgrades
☥ devour ☥
a community of bad b*tches who exchange tips on hair, makeup, nails, shoes, perfume, and online shopping recs.
a growing library of potent subliminal sounds produced & charged with recorded affirmations by Lexx de Vour (no AI)
Access to Sin Signatures™, a section to dive deeper into each archetype to integrate your quiz results and map out your rebrand.
early access to offers PLUS a telegram group chat to share your OOTD, memes, and receive embodiment challenges with other bad b*tches
☥ devout ☥
EVERYTHING in the Devour tier plus these exclusives ⬇️
Access to Bad B*tch Cheat Codes, juicy audio trainings to activate your bad b*tch behavior. Voice notes you can listen to in the bubble bath, on your commute, or while you're doing your makeup.
Access to the ESOTERICA, a corner for collective tarot readings, glamour magick, tarot spreads, astro rituals, and the Meditation & Hypnosis Library.
Confessional Hours for drop-in coaching with Lexx. Bring in questions about your personal brand, content, friendship breakups, confidence advice, etc.
NO COMMITMENT. CANCEL ANYTIME
MEET THE head witch in charge
hey, I'm Lexx 🩶
I started club HEATHEN as a counterpart to HEATHEN—my blog on Substack. It's a world inspired by my teenage years where I felt repressed by authority and societal expectations. I was unable explore my identity in the ways I dreamed of, and found myself in magick instead.
Now I'm on a mission to mentor others who have been a victim of the "good girl" syndrome to finally feel good being seen as bad, because when we keep ourselves small, we resent those who make it big.
Rootworker and vampy glamour witch
Personal branding coach
Mentor for bad b*tches
Frequently Asked Questions
BECAUSE I KNOW YOU DO EVERYTHING WITH INTENTION
Who is club HEATHEN for?
club HEATHEN is your permission slip to break free from expectations and move to the next level where everything changes.
This is the newest, HOTTEST digital hangout for femmes and enbies who struggle with finding a place on the internet that actually celebrates them for standing out. This is the space that pushes you toward the next level where you post without checking your likes, set boundaries without flinching, and embrace all eyes on YOU.
What does club HEATHEN offer me?
Being a member of club HEATHEN offers you free tools, inspiration, and early access to offers that keep you top of mind in your industry. Hypnosis that guide you toward visibility, subliminals that make you confident af, and spells that transmute envy into aligned connections.
While your mutuals are doomscrolling rage bait all day, you're waking up to guided meditations, confidence injections, and glamour magick that keeps you the baddest b*tch in the room.
Will I get direct mentorship from Lexx de Vour?
club HEATHEN is my #1 resource throughout the day too, so I'll be inside the membership just as much as you. Each tier has different points of access. In Devour, I'll be in the comments. In Devout, I'll be pulling personal cards, and in Devotion, I'll be offering 1:1 readings and group coaching.
What makes club HEATHEN different from other memberships?
Other memberships force you to interact with the rest of the group or lose all the benefits. In club HEATHEN, you're treated like That B*tch who has shit to do. I've built a system that feels like a prix fixe menu where you can choose your adventure, taking a bite out of what YOU need for the day.
Whether it's throwing on a playlist while you get dressed, casting a spell at your altar, or getting advice about your rebrand–club HEATHEN has everything you need to level up without feeling obligated in any one space.
the doors are open.
you just have to take the first step.
join the club and feel on top of the world.
